The Melt is a good fit for experienced multi-unit operators know the difference between a good concept and one that actually fits into an existing portfolio.
We designed The Melt’s franchising program for operators who already run successful businesses — people who understand P&Ls, labor efficiency, real estate discipline, and the importance of protecting unit economics.
Key considerations we discuss with every serious operator:
- Daypart Balance: Does the new concept complement or compete with your existing brands? The Melt’s strong lunch, dinner, and late-night performance (often 38–40% after 8 PM) creates meaningful incremental sales rather than cannibalization.
- Operational Complexity: Our model is intentionally streamlined — 1,900–2,300 sq ft, no drive-thru required, focused kitchen layout. We aim to add capability without adding disproportionate complexity.
- Unit Economics: Current company averages are $3.4M AUV with 55.1% prime costs. These are not best-case scenarios — they are system realities across a range of trade areas.
- Support Structure: We provide centralized purchasing, proven playbooks, and ongoing field support from a leadership team with deep experience scaling major restaurant systems.
Early partners receive meaningful incentives, including a 50% royalty reduction through June 2028 on the first term.
Adding the right second concept is one of the most effective ways to improve overall portfolio returns and operational efficiency. We believe The Melt belongs in that conversation for the right operators.
Financial performance representations in Item 19 of the The Melt’s 2026 Franchise Disclosure Document are based on company-owned restaurants only. Other than representations made in Item 19, we do not make any representations about a franchisee’s future financial performance or the past financial performance of any company-owned or franchised outlets. We also do not authorize our employee or representatives to make any such representations either orally or in writing. If you are purchasing an existing outlet, however, we may provide you with the actual records of that outlet. If you receive any other financial performance information or projections of your future income, you should report it to the franchisor’s management by contacting Greg Vojnovic, VP and Head of Franchising, 925 Market Street, San Francisco, California 94103, telephone 877-250-6358, the Federal Trade Commission, and the appropriate state regulatory agencies.
Company Name: Melt Franchising, LLC
Address: 925 Market Street, San Francisco, CA 94103